Adaptive Marketing injects personalized elasticity based adjustments on top of incentive marketing programs landscape to massively boost marketing ROI.
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Adaptive Direct Marketing injects customer level causality-elasticity predictions into your incentives marketing to maximize revenues.
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Maximizes profitable consumer engagement, repeat visitation, optimal interaction with brand
Predicts consumer elasticity and responsiveness for greater ROI on marketing programs.
Enhances precision of reinvestment processes rather than replace them.
Redemption value of offers sent to individuals.
Combination of offer types for optimal effectiveness.
Send frequency and redemption period.
Our end-to-end technology platform allows us to rapidly deploy the concept, capture high-granularity data and iteratively enhance the capabilities.
Elasticity learnings have been cross-utilized in pricing, revenue management and direct marketing areas for much wider impact within our client organizations.
Our analytics reveal the future responsiveness of each individual customer to marketing offers.
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Based on predicted future customer sensitivity and engagement propensity impacted by offer.
Optimized to produce maximal response based on each individual’s profile.
Determines and targets optimal re-engagement window for each customer.
Based on historical outcomes.
Hand-assembled based on organizations habits and standardized historical templates.
Standard schedule that applies to all customers.
See our highly tailored project approach that produces significant and sustainable competitive advantage for our clients.
Redemption value of offers sent to individuals.
Combination of offer types for optimal effectiveness.
Send frequency and redemption period.
Our end-to-end technology platform allows us to rapidly deploy the concept, capture high-granularity data and iteratively enhance the capabilities.
Elasticity learnings have been cross-utilized in pricing, revenue management and direct marketing areas for much wider impact within our client organizations.
AP conducts millions of pricing experiments to assess discount impact & discover elasticity patterns.
While pricing most directly impacts revenue, indirect drivers of revenue include:
Generally, traditional pricing only considers product attributes and temporal trends to set a flat price for all customers.
AP is able to incorporate customer attributes and behavioral patterns to determine elasticity and recommend pricing for each customer
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See our highly tailored project approach that produces significant and sustainable competitive advantage for our clients.
Redemption value of offers sent to individuals.
Combination of offer types for optimal effectiveness.
The approach fundamentally avoids traditional challenges of pricing optimization under revenue management: explicit forecasts, inaccurate market elasticity assumptions, planning layers as input to improve correctness, response to abrupt changes, etc.
DCP can be used for any sales channel, online or offline, manual or automated.
For each product and location combination, DCP determines the optimal daily price based on a causal analysis of N-day (eg 30 days) forward revenue for each price option.
Every day pricing outcomes are fed back to DCP to refine predictive modeling and improve price recommendations.
DCP executes under complete self-learning and self-reinforcing machine learning automation; thus no manual demand forecasts nor human adjustments are required
In this example, DCP has determined $90 price would sell quickly short-term but lower inventory would miss the demand surge in two weeks; thus, $110 is the recommended price.
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DCP naturally identifies deficiencies in revenue capture and opportunities for additional revenue capture on a daily basis.
Complete self-learning and self-reinforcing machine learning automation leveraging real-time feedback of revenue outcomes
Minimal manual intervention required, though client can set basic pricing parameters and rules
Continuous daily test and control experiments to adjust pricing strategy to changing customer, competitor, and macroeconomic conditions
Infrequently-updated demand forecasts are fed through an analytical tool with the pricing outputs being substantially adjusted manually
High-cost, complex, and bureaucratic manual review of pricing leading to slow turnaround times and leaving revenue on the table
Infrequent, project-based updates to pricing logic only after the previous strategy’s performance has diminished
See our highly tailored project approach that produces significant and sustainable competitive advantage for our clients.
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