Revenue Lift
Increase in Conversion Rate
Increase in Pricing Frequency
The client had thousands of locations with hundreds of thousands of variations in product-location size, quality, and amenities, with an existing pricing strategy based on:
Onerous demand forecasting process
Overcrowded competition
Multitude of products and geo-locations
DCP is a self-reinforcing pricing system that can run under complete automation within pricing constraints and parameters to align with Revenue Management objectives.
DCP allowed pricing to incorporate and reflect daily demand realities based on:
Product attributes and desirability
Seasonality, timing and geographic uniqueness
Macroeconomic conditions and market demand shifts
Localized competitor pricing of similar products
Massively improve revenue outcomes
Reduce manual pricing overhead
React to changing market faster
Leverage market price elasticity profiles in marketing
